2026 Report

In the Age of AI, growing companies are building trust.

THE NUMBERS

82% of leaders report that their members are asking for more in-person, screen-free spaces than before.
70% perceive that those who participate in their community increase their retention. Only 11% measure churn.
42% do not believe that AI will give us back time for human connection. Only 24% believe it will.

INSIDE THE REPORT

Regional data for the first time

State of the industry

Who is building community in Ibero-America today, why do these communities exist, and the real distance between community and audience.

State of the industry

Who is building community in Ibero-America today, why do these communities exist, and the real distance between community and audience.

AI and its paradoxes

What those who use AI every day believe about it.

The reality is counterintuitive.

AI and its paradoxes

What those who use AI every day believe about it.

The reality is counterintuitive.

Industry Analysis

Tech, Wellness, Creative, and Education.

Four different models, with their own values and their own methods.

Industry Analysis

Tech, Wellness, Creative, and Education.

Four different models, with their own values and their own methods.

By downloading the Report:

You receive the complete Report in PDF, free of charge.
Join the MUTUO newsletter, the channel where we publish updates on the State of Communities.
Participate in the 2027 study. The Report is annual and the next edition is built with those who are part of it.

By downloading the Report:

You receive the complete Report in PDF, free of charge.
Join the MUTUO newsletter, the channel where we publish the updates on the State of Communities.
Participate in the 2027 study. The Report is annual, and the next edition is built with those who participate.

This is not an isolated effort.

The Report showed us a new perspective of the industry.
The conversation about community has so far taken place among operators.
The decision to turn this strategy into the core infrastructure of a business is not made by the operator. It is made by the founder, the CEO, the board.

Today we call upon the community business leaders of the region to join this movement.

This is not an isolated effort.

The Report showed us a new perspective of the industry.
The conversation about community has so far taken place among operators.
The decision to turn this strategy into the core infrastructure of a business is not made by the operator. It is made by the founder, the CEO, the board.

Today, we call on community business leaders in the region to join this movement.

Join the movement

The State Of Communities

2026 Report

In the Age of AI, growing companies are building trust.

Regional data for the first time

State of the industry

State of the industry

AI and its paradoxes

AI and its paradoxes

Industry Analysis

Industry Analysis

By downloading the Report:

You receive the complete Report in PDF, free of charge.

Join the MUTUO newsletter, the channel where we publish updates on the State of Communities.

Participate in the 2027 study. The Report is annual and the next edition is built with those who are part of it.

By downloading the Report:

You receive the complete Report in PDF, free of charge.

Join the MUTUO newsletter, the channel where we publish the updates on the State of Communities.

Participate in the 2027 study. The Report is annual, and the next edition is built with those who participate.

This is not an isolated effort.

The Report showed us a new perspective of the industry.
The conversation about community has so far taken place among operators.
The decision to turn this strategy into the core infrastructure of a business is not made by the operator. It is made by the founder, the CEO, the board.

Today we call upon the community business leaders of the region to join this movement.

This is not an isolated effort.

The Report showed us a new perspective of the industry.
The conversation about community has so far taken place among operators.
The decision to turn this strategy into the core infrastructure of a business is not made by the operator. It is made by the founder, the CEO, the board.

Today, we call on community business leaders in the region to join this movement.

2026 Report

In the Age of AI, growing companies are building trust.

Regional data for the first time

State of the industry

State of the industry

AI and its paradoxes

AI and its paradoxes

Industry Analysis

Industry Analysis

By downloading the Report:

You receive the complete Report in PDF, free of charge.

Join the MUTUO newsletter, the channel where we publish updates on the State of Communities.

Participate in the 2027 study. The Report is annual and the next edition is built with those who are part of it.

By downloading the Report:

You receive the complete Report in PDF, free of charge.

Join the MUTUO newsletter, the channel where we publish the updates on the State of Communities.

Participate in the 2027 study. The Report is annual, and the next edition is built with those who participate.

This is not an isolated effort.

The Report showed us a new perspective of the industry. The conversation about community has so far taken place among operators. The decision to turn this strategy into the core infrastructure of a business is not made by the operator. It is made by the founder, the CEO, the board.

Today we call upon the community business leaders of the region to join this movement.

This is not an isolated effort.

The Report showed us a new perspective of the industry. The conversation about community has so far taken place among operators. The decision to turn this strategy into the core infrastructure of a business is not made by the operator. It is made by the founder, the CEO, the board.

Today, we call on community business leaders in the region to join this movement.

The Report showed us a new perspective of the industry.
The conversation about community has so far taken place among operators.
The decision to turn this strategy into the core infrastructure of a business is not made by the operator. It is made by the founder, the CEO, the board.

The Report showed us a new perspective of the industry.
The conversation about community has so far taken place among operators.
The decision to turn this strategy into the core infrastructure of a business is not made by the operator. It is made by the founder, the CEO, the board.