Summit
September, 2027
Ibero-America
FINDING
FINDING
The last decade saw businesses optimizing to capture attention.
AI ended content scarcity. What remains scarce, and therefore valuable, is the sense of belonging.
Presenting data from 65+ leading organizations in Ibero-America that are building on that premise. Together, they represent 500,000+ people in 10 countries.
WHAT WE FOUND
Trust is infrastructure
Trust is infrastructure
Changes in people's behavior drive ever-increasing costs of acquisition. The root cause, explained.
Go-To-Market
01
The most visionary business leaders in the region scale their businesses by designing communities.
They call them ecosystems, memberships, or clubs.
Go-To-Market
01
The most visionary business leaders in the region scale their businesses by designing communities.
They call them ecosystems, memberships, or clubs.
Growth
02
70% believe that their community increases retention. Only 11% measure churn.
What is missing is not conviction. It's systems.
Growth
02
70% believe that their community increases retention. Only 11% measure churn.
What is missing is not conviction. It's systems.
Artificial Intelligence
03
42% do not believe that AI will return time to connect with others.
The heavier AI is adopted, less optimistic leaders become about its promises.
Artificial Intelligence
03
42% do not believe that AI will return time to connect with others.
The heavier AI is adopted, less optimistic leaders become about its promises.
Get the full Report
The complete Report, with information by industry, community size, and AI adoption.
VOICES IN THE REPORT
"AI will make offline moments more countercultural [...] The more digital everything becomes, the more scarce and valuable real presence becomes."
TOC Madrid
2026 Report Respondent
"Not every community is one. Some are audiences."
Startuplinks
2026 Report Respondent
"When AI makes everything replicable—products, ideas, and content—the only truly scarce things will be human connection and credibility."
Fuckup Nights
2026 Report Respondent
"AI will make offline moments more countercultural [...] The more digital everything becomes, the more scarce and valuable real presence becomes."
TOC Madrid
2026 Report Respondent
"Not every community is one. Some are audiences."
Startuplinks
2026 Report Respondent
"When AI makes everything replicable—products, ideas, and content—the only truly scarce things will be human connection and credibility."
Fuckup Nights
2026 Report Respondent
"AI will make offline moments more countercultural [...] The more digital everything becomes, the more scarce and valuable real presence becomes."
TOC Madrid
2026 Report Respondent
"Not every community is one. Some are audiences."
Startuplinks
2026 Report Respondent
"When AI makes everything replicable—products, ideas, and content—the only truly scarce things will be human connection and credibility."
Fuckup Nights
2026 Report Respondent
"AI will make offline moments more countercultural [...] The more digital everything becomes, the more scarce and valuable real presence becomes."
TOC Madrid
2026 Report Respondent
"Not every community is one. Some are audiences."
Startuplinks
2026 Report Respondent
"When AI makes everything replicable—products, ideas, and content—the only truly scarce things will be human connection and credibility."
Fuckup Nights
2026 Report Respondent
"AI will make offline moments more countercultural [...] The more digital everything becomes, the more scarce and valuable real presence becomes."
TOC Madrid
2026 Report Respondent
"Not every community is one. Some are audiences."
Startuplinks
2026 Report Respondent
"When AI makes everything replicable—products, ideas, and content—the only truly scarce things will be human connection and credibility."
Fuckup Nights
2026 Report Respondent
"AI will make offline moments more countercultural [...] The more digital everything becomes, the more scarce and valuable real presence becomes."
TOC Madrid
2026 Report Respondent
"Not every community is one. Some are audiences."
Startuplinks
2026 Report Respondent
"When AI makes everything replicable—products, ideas, and content—the only truly scarce things will be human connection and credibility."
Fuckup Nights
2026 Report Respondent
"AI will make offline moments more countercultural [...] The more digital everything becomes, the more scarce and valuable real presence becomes."
TOC Madrid
2026 Report Respondent
"Not every community is one. Some are audiences."
Startuplinks
2026 Report Respondent
"When AI makes everything replicable—products, ideas, and content—the only truly scarce things will be human connection and credibility."
Fuckup Nights
2026 Report Respondent
"AI will make offline moments more countercultural [...] The more digital everything becomes, the more scarce and valuable real presence becomes."
TOC Madrid
2026 Report Respondent
"Not every community is one. Some are audiences."
Startuplinks
2026 Report Respondent
"When AI makes everything replicable—products, ideas, and content—the only truly scarce things will be human connection and credibility."
Fuckup Nights
2026 Report Respondent
PARTNERS & SPONSORS
